Matomo

Here is more information about Matomo:

Matomo provides privacy-first, carbon-conscious web analytics. It is a leading open-source web analytics platform used on over 1.4 million websites in over 190 countries. Matomo values privacy protection, 100% data ownership, and no data sampling, offering a privacy-focused alternative to traditional analytics solutions. The platform is designed to empower organizations to make data-driven decisions while maintaining full control over their data. Matomo’s commitment to privacy and data ownership makes it a trusted choice for businesses and organizations seeking a comprehensive and privacy-focused web analytics solution.

– Matomo provides a privacy-first web analytics platform focused on data protection and user privacy.
– It serves as a robust alternative to Google Analytics, offering comprehensive analytics features while prioritizing privacy.
– Matomo ensures compliance with GDPR, CCPA, and other privacy regulations to protect user data.
– Users have the option to self-host Matomo, retaining full control over their analytics data.
– The platform does not utilize cookies or track personal data unless specifically configured to do so.
– Key features include heatmaps, session recordings, A/B testing, and conversion optimization tools.
– Matomo offers real-time analytics and detailed reports on website traffic and user behavior.
– It supports integrations with various content management systems (CMS) and eCommerce platforms.
– Matomo provides customizable dashboards and reports tailored to meet specific business needs.
– The service is committed to sustainability, adopting a carbon-conscious approach to web analytics.

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