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Month: April 2019

WiFi-Tracking and Retail Analytics under the GDPR

Monday April 8th, 2019 by Silvan Jongerius

WiFi-tracking is used for many purposes, including producing heat-maps of spaces, counting passers-by and analyzing people movement and visits. This can be extremely useful for businesses to better understand the use of their space and how to optimize this, and it is already in wide use in shopping malls, airports and hotels all around the […]

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