Category: Big Data

WiFi-Tracking and Retail Analytics under the GDPR

WiFi-tracking is used for many purposes, including producing heat-maps of spaces, counting passers-by and analyzing people movement and visits. This can be extremely useful for businesses to better understand the use of their space and how to optimize this, and it is already in wide use in shopping malls, airports and hotels all around the […]

GDPR’s Big Issue with Big Data

Understanding how Big Data is regulated by the EU is no easy task.  Generally speaking, the European Union’s General Data Protection Regulation (GDPR) is having a major impact on an array of different businesses worldwide – Or at least, those in the majority who agree that continuing business within one of the world’s largest economic […]

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