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Category: Data Subjects

What is the difference between personally identifiable information (PII) and personal data?

Thursday June 27th, 2019 by Malia Thuret-Benoist

When organisations seek to protect their user’s data, it is necessary that they understand the data they need to safeguard. Personal data, in the context of GDPR, covers a much wider range of information than personally identifiable information (PII), commonly used in North America. In other words, while all PII is considered personal data, not all […]

Personal data and cold calling under the GDPR

Tuesday June 25th, 2019 by Alex Carroll

A personal data focused analysis of what is wrong with cold calling someone. And how to make it right. Cold calling individuals is like throwing a rock in a pond with the hope of catching a fish. Obviously, the success rate is high enough to justify manning the phone with a single person all the […]

WiFi-Tracking and Retail Analytics under the GDPR

Monday April 8th, 2019 by Silvan Jongerius

WiFi-tracking is used for many purposes, including producing heat-maps of spaces, counting passers-by and analyzing people movement and visits. This can be extremely useful for businesses to better understand the use of their space and how to optimize this, and it is already in wide use in shopping malls, airports and hotels all around the […]

What the GDPR’s ‘Privacy By Design’ Really Means for Your Business

Friday August 31st, 2018 by Anamika Ved

How, exactly, can privacy be designed? Companies concerned about Europe’s General Data Protection Regulation (GDPR) may or may not have already considered the curious concept of “privacy by design and privacy by default” — but consider it, they must. While it’s hardly the most charming regulatory text ever written, it’s implications are vast, and understanding it properly […]

California Residents Gain Strongest Data Privacy Rights in US

Wednesday August 22nd, 2018 by Pierson Klein

  Data privacy law in California just took a giant step forward. The new California Consumer Privacy Act, which was passed at the end of June 2018, is the strictest data privacy law in the United States to date. With many GDPR-like qualities, this new legislation could signify a larger trend in US policy regarding […]

Disruptive Startups Must Also Disrupt Common GDPR Assumptions

Thursday August 16th, 2018 by Silvan Jongerius

In July, I attended the Pirate Summit in Cologne where there was plenty of discussion among startups and entrepreneurs about the GDPR. As the founder of a consulting firm with “GDPR” in the name (as well as the wearer of a customized T-shirt just for this occasion) attendees were eager to share their thoughts with […]

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