Tag: Retail Analytics

Retail analytics uses data-driven insights to optimize retail operations and customer experiences. The GDPR requires transparency and lawful processing when personal data is collected for such analytics. Learn more about GDPR compliance and how TechGDPR can help you on your journey.

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WiFi-Tracking and Retail Analytics under the GDPR

WiFi-tracking is used for many purposes, including producing heat-maps of spaces, counting passers-by and analyzing people movement and visits. This can be extremely useful for businesses to better understand the use of their space and how to optimize this, and it is already in wide use in shopping malls, airports and hotels all around the […]

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